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Google Pagespeed Insights Checker Tool is one of the latest SEO tools to have been launched in recent years. Page speed is one of the most important factors and every site owner has to make sure that his page speed improves considerably in order to ensure a high SERP ranking. Using this tool, you will be able to reduce the loading time of your page. It makes use of a Google API Key in order to measure your webpage and provide it with a quantitative ranking. This factor us used by Google for ranking your website. Using it, you can get a detailed breakdown of loading times and help you detect those areas where improvements are essential. If you still have a high bounce rate, use this tool to check your page speed. Slow loading websites are the worst, and this could be costing you through the loss of potential customers.